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Learn More About Consideration (middle of the funnel)

In this stage, things start to get more serious. Potential customers may begin to understand how your products or services could work for them, and they start to consider purchasing them. This is a good time to build trust with your leads. You can engage them with events, webinars, emails, whitepapers and case studies.

Purchase (bottom of the funnel). This is when you persuade your leads to purchase from you, and it’s an opportunity to create loyal customers. Content in this stage includes coupons, product features, use cases, product comparison pages, testimonials and pricing pages.

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While it’s important to think about targeting your audience when you’re creating content, you’ll also want to make sure you are creating good content. Take these steps to enhance your content strategy efforts:

  1. Come up with a content plan.
  2. Focus on quality.
  3. Use keywords to find relevant topics.
  4. Avoid keyword stuffing.
  5. Write for humans, not algorithms.
  6. Check for grammatical errors.
  7. Create relevant content.
  8. Ensure your content has value.
  9. Write search-engine-optimized content.
  10. Include CTAs.
  11. Share your content on your other channels.

Social media is an effective way to build relationships with prospects. It gives them an easy way to talk to you, and it also puts your content where many people spend their time. In fact, internet users ages 16 to 64 spend an average of 2.25 hours on social media each day, according to Hootsuite.

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